Making digital easier to use and make more money…
The Back Story
Guffaw is seasoned producer and ux designer Adam Barker.
Adam cut his teeth at EA Chillingo where he masterminded the production on over 40+ game games as well as working on 60 more.
The titles Adam worked on include Angry Birds, Cut The Rope, Tiny Troopers, Tiny Troopers 2, Tiny Troopers Alliance, Perfect Kick, Madcoaster and Snoopy Coaster.
Adam then moved into management as part of the management team that bought the martial arts game, MMA Federation, to mobile. Recently Adam moved to BetFred where he spearheaded UX and consumer experience.
After this Adam begin practicing freelance in UX and Production techniques across games and SAAS industries. Adam was integral to developing client portals for Yodel along with a new HHT driver app.
Adam has also worked extensively in e-commerce both on the platform side with Shopit and Fashion retailer Rock On Ruby.
The Skillset
Professional Experience -
- Mobile application production, web-based campaigns and digital Art direction.
- Strategy, research, design and test mentality across both application and games design. Adam can take a wider view and get stuck in desiginging micro-interactions.
- Planning projects from concept to release including third party software solutions for customer attribution.
Specialties:
- Comprehensive knowledge of digital platforms and revenue generation on each platform
- A thorough understanding of art direction within digital products and creating powerful hooks to increase sales.
- Proven track record in UX in digital products incorporating stakeholder engagement, testing with users and rapid design / prototyping of digital products.
50+
Products Shipped as Lead PO
100+
Products as Part of a team
8
Top ten titles (US ranking)
Testimonials
“We hired Adam as an external consultant to lead on our UX Improvement process and make the Shopit admin, as we felt his experience with big blue chips would help. And it did - Adam’s opinions and designed have defined our customer experience and we’re delighted!
- Adam Pritchard, CEO Shopit”
“I hired Adam to provide UX and Design Consultancy on our game Griddler. He was very knowledgable and happy to get stuck in providing solutions and creative ideas. I’d happily work with him again on another project.
- Scott Rombach, White Hot Games”
“I hired Adam as a product consultant to help me analyse and critique my game Martial Arts Brutality.
His feedback was very professional, constructive and insightful. His years of experience working on games really shone through. I will be using his services again, and if you need someone to have a detailed look at your project I wouldn’t hesitate in recommending him.
- Steve Hunt, CEO Cold Beam Games”
